LOGO FOR fragrance direct

TPAgency.com | Commissioned August 2021

During a complete brand refresh, Fragrance Direct wanted a new logo that had an effortless, handwritten feel, whilst keeping an elegance that promoted trust with customers. I worked with creative agency TPA to create the perfect style for the brief, making sure we prioritised legibility despite the hand written nature.

To see more digital lettering styles, you can find a sketchbook here and other client projects using digital lettering here. To commission me to create lettering for a branding project, please get in contact!